Corporate Identity: The Palace Group Brand Story
Back in August 2007, after more than 20 years in business, the company's executive team took a decision to review the company's brand positioning and define who we are now from where we come from. We had experienced growth and were no longer merely a consulting engineering firm yet that growth had not been reflected from a brand point of view. Even our employees still believed we only had one company in consulting engineering. That was the wake up call and hence we embarked on defining ourselves and our service offering to our customers. The result was a revamped look of our corporate identity incorporating the Group logo coupled with a fresh definition of who Palace is. This new identity says we are moving, we are ready to spread our wings globally remaining stable and focused as we have always been.
Download our corporate identity brief
Our service providers can request a full version of the manual through communications@palacegroup.co.za
